Strategic Brand Management building, measuring and managing brand equity 3rd ed.
Kevin Lane Keller,M G parameswaran,Isaac Jacob.
Strategic Brand Management building, measuring and managing brand equity 3rd ed. - New Delhi Pearson 2012 - xxiii-695
978818131756898
658.827 / KEL
Strategic Brand Management building, measuring and managing brand equity 3rd ed. - New Delhi Pearson 2012 - xxiii-695
978818131756898
658.827 / KEL