The 4A`s of Marketing: Creating Value for Customers, Companies and Society

Sheth Jagdish N.Rajendra S. Sisodia .

The 4A`s of Marketing: Creating Value for Customers, Companies and Society - 2012 - New Delhi Routledge Taylor & Francis Group, 2012 - xiii-209 24cm

9780415898355

658.8 / SHE
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