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Advertising and Promotion An Inergrated Marketing Communications Perspective

Belch George E ,Michael A Belch,Keyoor Purani.

Advertising and Promotion An Inergrated Marketing Communications Perspective - 7ed. - New Delhi Tata McGraw Hill 2010 - xxiv-1075 24cm

ISBN: 7981259026850

Dewey Class. No.: 659.1 / BEL

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