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Advertising and Promotion :An Integrated Marketing Communication Prespective

Belch George.Belch Michael,Belch Keyoor

Advertising and Promotion :An Integrated Marketing Communication Prespective - 9ed. - New Delhi Tata McGraw Hill Education 2013 - xlii-1064 24cm

ISBN: 9781259026850

Dewey Class. No.: 659.1 / BEL

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