Strategic Brand Management: Building, Measuring andManaging Brand Equity
Keller, Kevin Lane ,Parameswaran,Jacob Isaac.
Strategic Brand Management: Building, Measuring andManaging Brand Equity - 4ed. - New Delhi Pearson Education 2013 - xxix-586 25cm
9789332542204
658.827 / KEL
Strategic Brand Management: Building, Measuring andManaging Brand Equity - 4ed. - New Delhi Pearson Education 2013 - xxix-586 25cm
9789332542204
658.827 / KEL