Marketing warfare by Al Ries and Jack Trout (Record no. 542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00362nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240601s2012 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259029004 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | TRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout Jack,.Al Ries |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing warfare by Al Ries and Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii-216 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 300 ## - PHYSICAL DESCRIPTION | |
| -- | 20cm |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 09/03/2013 | Book India | 325.00 | 49819 | 658.8 TRO | M00817 | 05/07/2024 | 325.00 | 02/03/2013 | Books |