Strategic Brand Management: Building, Measuring andManaging Brand Equity (Record no. 743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00444nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240601s2013 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane ,Parameswaran,Jacob Isaac. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring andManaging Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix-586 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 300 ## - PHYSICAL DESCRIPTION | |
| -- | 25cm |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02246 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02247 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02248 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02249 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02250 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02251 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02252 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02253 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02254 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02255 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02256 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02257 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02258 | 05/07/2024 | 750.00 | 24/12/2015 | Books | |||||
| Dewey Decimal Classification | Library and Reading Room | Library and Reading Room | 26/12/2015 | BookIndia | 750.00 | 54399 | 658.827 KEL | M02259 | 05/07/2024 | 750.00 | 24/12/2015 | Books |