TY  - BOOK
AU  - ZeithamlValarie A ,Mary Jo Bitner ,Dwayne D Gremler Ajay Pandit.
TI  - Services Marketing
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -