TY  - BOOK
AU  - Kotler, Philip,Gary Armstrong, Prafulla Y Agnihotri and Ehsan ul Haque
TI  - Principles of Marketing: A South Asian Perspective
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
ER  -