TY  - BOOK
AU  - Belch George E ,Michael A Belch,Keyoor Purani.
TI  - Advertising and Promotion An Inergrated Marketing Communications Perspective
SN  - 7981259026850
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -