TY  - BOOK
AU  - Thompson,Margaret A Peteraf,John E Gamble,A J Strickland,A K Jain.
TI  - Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
SN  - 9781259004766
U1  - 658.4 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -