TY  - BOOK
AU  - Belch George.Belch Michael,Belch Keyoor
TI  - Advertising and Promotion :An Integrated Marketing Communication Prespective
SN  - 9781259026850
U1  - 659.1 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw Hill Education
ER  -