000 00446nam a2200145Ia 4500
005 20241113125630.0
008 240601s2012 xx 000 0 eng d
020 _a978818131756898
082 _a658.827
_bKEL
100 _aKevin Lane Keller,M G parameswaran,Isaac Jacob.
245 0 _aStrategic Brand Management building, measuring and managing brand equity 3rd ed.
260 _aNew Delhi
_bPearson
_c2012
300 _axxiii-695
942 _2ddc
_cBK
999 _c102
_d102