000 00398nam a2200145Ia 4500
008 240601s2011 xx 000 0 eng d
020 _a9788131761151
082 _a658.83
_bFAR
100 _aFarris Paul W.
245 0 _aMarketing Metrics: the definitive guide to measuring marketing performance
250 _a2ed
260 _aNew Delhi
_bPearson
_c2011
300 _axv-414
_c24cm
942 _2ddc
_cBK
999 _c126
_d126