000 00355nam a2200133Ia 4500
008 240601s2012 xx 000 0 eng d
020 _a9788120346406
082 _a658.87
_bSUD
100 _aSudhakar G P.
245 0 _aIntegrated Retail Marketing Communication
260 _aNew Delhi
_bPHI Learning LTD
_c2012
300 _axvii-145
_c24cm
942 _2ddc
_cBK
999 _c165
_d165