000			00396nam a2200145Ia 4500
008			240601s2012 xx 000 0 eng d
020			_a9788131516522
082			_a658.82 _bSHI
100			_aShimp Terence A
245		0	_aIntegrated Marketing Communication in Advertising and Promotion
250			_a8ed.
260			_aNew Delhi _bCengage Learning _c2012
300			_axx-666 _c28cm
942			_2ddc _cBK
999			_c32 _d32