000 00442nam a2200145Ia 4500
008 240601s2010 xx 000 0 eng d
020 _a7981259026850
082 _a659.1
_bBEL
100 _aBelch George E ,Michael A Belch,Keyoor Purani.
245 0 _aAdvertising and Promotion An Inergrated Marketing Communications Perspective
250 _a7ed.
260 _aNew Delhi
_bTata McGraw Hill
_c2010
300 _axxiv-1075
_c24cm
942 _2ddc
_cBK
999 _c37
_d37