000 00404nam a2200145Ia 4500
008 240601s2010 xx 000 0 eng d
020 _a9788125913085
082 _a658.8
_bKUM
100 _aKumar, S. Ramesh
245 0 _aManaging Indian Brands: Marketing Concepts and Strategies
250 _a2ed.
260 _aNew Delhi
_bVikas Publishing House Pvt. Ltd.,
_c2010
300 _axii-356
942 _2ddc
_cBK
999 _c432
_d432