000 00324nam a2200133Ia 4500
008 240601s2012 xx 000 0 eng d
020 _a9780198079446
082 _a658.8
_bBAI
100 _aBaines Paul
245 0 _aMarketing
260 _aNew Delhi
_bOxford University Press,
_c2012
300 _axxviii-697
942 _2ddc
_cBK
999 _c473
_d473