000 00444nam a2200145Ia 4500
008 240601s2013 xx 000 0 eng d
020 _a9789332542204
082 _a658.827
_bKEL
100 _aKeller, Kevin Lane ,Parameswaran,Jacob Isaac.
245 0 _aStrategic Brand Management: Building, Measuring andManaging Brand Equity
250 _a4ed.
260 _aNew Delhi
_bPearson Education
_c2013
300 _axxix-586
_c25cm
942 _2ddc
_cBK
999 _c743
_d743